Recently, one of the major issues regarding SEO has been that if topics or keywords are more important. This discussion is due to the fact that Google is learning to understand natural language. Google is so good at it that it can now identify similar terms for search queries, which makes it less important to worry about small changes in how you pronounce your content when targeting a specific key phrase. Some people argue that it is more important to think about the concepts that Google interprets, regardless of the words used. While this may be somewhat true, keyword research is still a very important SEO concept.
Is keyword research still important?
