Image optimization is an important part of both SEO and UX. When browsing your page, users usually scan the content visually. Titles, images, and emphasized elements are the first things they will notice, so having a picture to enrich your content is worth investing your time into. However, not any image will do the job. They need to be optimized in a proper way, following certain SEO image optimization tips so they don’t do more harm than good. Badly optimized, or unoptimized images can increase the loading time of your page and leave you without inpatient visitors. They are impatient, especially these days, and the average human attention span is not what it used to be.