Education

Advanced SEO strategies you should adopt

In this cut-throat business world, being successful at what you do means outperforming the competition. The digital era we live in has brought us the dynamic world of System Engine Optimization. As this world keeps changing and evolving, every ambitious business needs to keep up with the latest SEO advancements to stay in the game. At the moment, these are some of the most effective advanced SEO strategies to improve your search ranking.

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Elizabeth J.Advanced SEO strategies you should adopt
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Negative SEO – all you need to know

 In this modern technological era, a road to successful business inevitably leads over the internet. Thus, it is of utter importance to make your brand visible online by creating a safe and high-quality website that will achieve favorable search engine rankings. While SEO techniques can help considerably in reaching this goal, there are those among your competitors who would do anything to create numerous obstacles on your way to the top. Here we come to negative SEO. What does the term refer to? Is it a serious threat or not? We can help you understand. Here is all you need to know about negative SEO.

What does negative SEO refer to?

Negative SEO refers to using an unethical group of activities for the purpose of sabotaging and lowering a competitor’s search engine rankings. It can take various forms to impede the functioning of your website, and finally harm your business. Concerning the importance of SEO for small business growth and for reputable corporations as well, exploring the ways to protect from negative SEO is compulsory. However, the real problem is that prevention from these techniques is beyond your control. Also, you cannot detect them until you take conscious steps to analyze your rankings and incoming traffic.

Types of negative SEO

Generally, there are two major distinctive groups of these black hat activities. Each of them can take different forms. Understandably, depending on the type, we use various methods to handle these attacks and provide security to both our website and our business.

Negative off-page SEO

 This group includes those activities that affect your website, but yet don’t internally interfere with it.  The problem with them is that they are very difficult to discover and almost impossible to prevent. The negative off-page SEO includes:

A boy surrounded by network symbolizing negative SEO .
Negative off-page SEO affects your website but it doesn’t internally interfere with it.
  • Linking farms – This is the situation when spammers use a group of interconnected sites to build an immense number of links to your website. A Google update, the Penguin, recognizes these manipulative links so you might get penalized.
  • Copying your content to other websites – In this case, when Google update the Panda recognizes content duplication, it may take punitive actions against your website. Most often, it will identify the source, but sometimes it can also mistake a stolen version for the original and that means trouble.
  • Crawling – Crawling is when your competitors decide to crawl your website for the purpose of crashing it and causing serious server load. The first signs of this activity are slow loading time or even unavailability of your website.
  • Fake reviews –Since reviews are very important in doing business, receiving a lot of negative ones can have harsh consequences not only for your website but for your whole business as well.
  • Creating fake profiles on social networks under your name – The aim of this negative SEO is clear – spammers want to ruin your reputation online.

Negative on-page SEO

This group of activities aims at hacking into your website and making some changes with the data. Luckily, they are highly difficult to conduct and yet they are easy to fix with the assistance of an experienced professional team. The negative on-page SEO includes:

A hacker pointing to the cyber security phrase written on a glass surface.
Negative on-page SEO includes hacking into your website and making some changes with the data.
  • Modifying the content on your website – Spammers can hack your website and make some changes in your content. Moreover, they do this in the best possible way to stay unnoticed until you finally decide to explore and check your site and then you find the problem. Spammers usually add links which cannot be seen until the moment you decide to analyze the code.
  • Modifying your page to redirect to a spammer’s page – Most likely, hackers will use this method to attack websites with high reputation and link popularity. Their primary aim when doing this is to try and improve their own rankings. This type of negative SEO can cause serious damage to your website.
  • Getting your website de-indexed –For this type of negative SEO all a hacker has to do is make some slight changes in robots.txt. Consequently, your SEO strategy will turn into a complete mess.
  • Hacking the site – Once Google finds out your website has been hacked, they will want to protect their users. Hence, they will add the notification “this website may be hacked” to your search listings.

How to protect your website from negative SEO attacks?

In the spirit of the saying that every problem has its solution, we must admit that there are some conscious steps you can take to protect your reputation and the safety of your website. Here are a few successful strategies:

  • Constant vigilance and revision of your SEO properties.
  • Constantly keep track of backlinks published on your website. This way you will notice instantly if someone creates a link or redirects to your website. More importantly, you will be able to repair damage at short notice.
  • Provide proper protection for your best backlinks, since they will be the main goal your online attackers will want to reach. Thus, when you communicate with webmasters, never use Gmail or Yahoo email address. Instead, use the address from your domain to prove your identity.
  • If you use Word Press, the best you can do is install Google Authenticator Plugin to create a more complex, verification password in two steps. If not, a strong password is what you need by all means. Use a combination of numbers, letters, and special characters.
  • Run regular checks for duplicate content. The smartest and yet the simplest choice is to use Copyscape.com.  Enter the name of your website or a part of the content you want to verify and wait for results.
  • Check the speed of your website on a regular basis – A very low loading speed is most often a sign of spammers who are messing up your server.
  • Finally, make sure your SEO strategies are appropriate. Always strive to choose the best anchor text strategy for SEO. On the other hand, you shouldn’t publish guest posts of low quality on your website or sell links on your website if you don’t use the “nofollow” attribute. Also, buying links for SEO is out of the question.
The word SEO written with white dices as an opposite option to negative SEO
Make sure your own SEO strategies are appropriate.

Is negative SEO a serious threat?

The answer is, unfortunately, affirmative. However, Google is trying its best to protect the users and detect and penalize all those who practice negative SEO. What we can do is use strong security systems and always install updates. In the meantime, your business and improving its visibility online shouldn’t stop. Continue your development, explore the elements of a successful outreach strategy and keep your eyes peeled for malicious websites and hackers.

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Elizabeth J.Negative SEO – all you need to know
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The ultimate guide to updating citations

As you already know by now, in order to run successfully any kind of business, you have to be present online. And even that’s not enough. You have to find your place in many different online fields. Not only you should have a strong content and backlink strategy, but you should also be vigorously committed to citations. That is why we decided to help you get familiar with SEO and the ultimate guide to updating citations. Because, if you do the online part with quality, your business is going to feel some serious positive effects of it in real life.

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Is keyword research still important?

Recently, one of the major issues regarding SEO has been that if topics or keywords are more important. This discussion is due to the fact that Google is learning to understand natural language. Google is so good at it that it can now identify similar terms for search queries, which makes it less important to worry about small changes in how you pronounce your content when targeting a specific key phrase. Some people argue that it is more important to think about the concepts that Google interprets, regardless of the words used. While this may be somewhat true, keyword research is still a very important SEO concept.

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10 Elements of a Successful Outreach Strategy

Whenever you are trying to improve the performance of your website, you need to put in some extra effort. It doesn’t matter if you are improving the load time of your website or its SEO. The same goes for your outreach, no matter what your strategy is. There are many elements of a successful outreach strategy that you need to master. If you are reaching out to influencers or other websites for the first time, it’s going to be hard. There will be a lot of mistakes to learn from. But, once you do, you will be able to form lasting relationships with people who can help you grow and further develop.

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Best Anchor Text Strategy for SEO

Are you interested in learning more about anchor text and SEO? If yes, then this guide will be great for you! We’ve gathered precious pieces of information on using anchor text strategy for SEO in order to achieve the best SEO results. Keep reading and you’ll learn them all.

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Elizabeth J.Best Anchor Text Strategy for SEO
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How to improve user experience and organic reach on your website?

In today’s world of technology and social media, it is quite hard to keep up with new products on the market. The Internet has become the number one gathering place for everyone, whether it’s to talk, play games or work. People are constantly getting bombarded with new information. Running a business online has become tough due to the competition that steadily grows every day. If you wish to run a successful website, there are some essential steps you need to follow. Learning how to improve user experience and organic reach on your website is of utmost importance.

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Elizabeth J.How to improve user experience and organic reach on your website?
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Get Found: How to use SEO for small business growth

Generally, small businesses are having a hard time to break through. The owners often believe that their marketing opportunities are very limited due to its limited budget. Fortunately, the good news is that you can advertise your business with a small budget. Wondering how is that possible? Simple, small businesses can make amazing marketing impact using the SEO. SEO happens to be the most cost-effective type of marketing today, and you should definitely invest in it. Don’t know much about it? No worries. Let’s find out how to use SEO for small business grow.

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Elizabeth J.Get Found: How to use SEO for small business growth
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