SEO tools help you complete a set of tasks as fast as possible and with as close to perfection as you can get. Up until recently, there weren’t many free SEO tools that you could use. If you were working on a tight budget and needed to perform a limited set of tasks fast, you had to pay the full price. But now, there are dozens of free tools that you can and should use on a daily basis. You can, of course, purchase the whole tool if you figure out you need it but we think you can find your way like this too. Thus, here are some of the best free SEO tools to increase your rankings.
1. Google PageSpeed Insights
The loading speed of your page is very important. If it takes too long to load, many people will click away as they don’t want to wait. You have to understand that people have become very impatient. So if your page takes forever to load, that isn’t a good image. Luckily there is a tool that you can use to check your page loading speed. It is a free tool that also provides you with some suggestions on how to improve it. It is very easy to use. You just simply put in the URL of your page on the specified place and you click ‘analyze’. Then the tool will automatically check the loading speed and the overall user experience of your site. And it will also provide a score for both desktop and mobile phones.
Scores rank like this:
- A score of 90+ – your site is faster than most other sites.
- A score between 50-90 – considered average.
- A score below 50 – your site is slow.
When your site is above 90, you are ranking higher in the search results.
2. Mobile-friendly Test
A similar tool to the previous one, but just exclusively for mobile phones. This tool quickly checks whether your website is mobile friendly or not. It also suggests various ways that you can optimize your site for mobile phones. It’s important to improve accessibility and boost your SEO and this is just one of many ways to do it.
3. Ahrefs Backlink Checker
This tool is god-sent. It is a free backlink checker that allows you to check the top 100 links pointing to any website. This means you can check the number of backlinks and the number of referring domains pointing to any website. Another great thing about the tool is that it also displays the anchor text and domain rating. Plus, this tool is very fast and it generates results within seconds so you can finish your work much faster thanks to it. It is very simple to use this tool. Again, you just have to put in the URL that you want to analyze and the tool will do the rest. The full tool experience costs $99 per month if you decide to purchase it.
SEMrush might be one of the best SEO software that every marketer must use. It displays the percentage of search traffic and the number of backlinks a certain site has. There are even options where you can conduct keyword research, topic research, and detailed competitive analysis using this tool. The keyword search tool lets you find the best keywords for your campaign. You can also conduct a domain vs. domain competitive analysis. You have to log in to use this tool but it is free. The premium version starts at $100 per month.
5. XML Sitemaps Generator
Having a sitemap is another way to have a highly indexable website. If you don’t know what a sitemap is, don’t worry. A sitemap is a file. There, you provide all the information about the pages, videos and other files on your site. Also, you need to list the relationships between them. Search engines like Google then read this file to be able to more intelligently crawl your site. Interestingly, a sitemap can tell the crawler which files you consider important in your site. This is for sure one of the SEO trends of 2019. Besides, this is another tool that is very easy to use. Type in your URL and the tool will start generating the sitemap on its own. And if you want the premium version, we have good news for you. It costs only $4 per month. A premium account lets you create sitemaps for an unlimited number of pages.
This is one of the most popular tools. It is an extension that will display an SEO overview of any given page through a toolbar or SERP overlay. This tool needs to be installed into your browser. Once it’s installed, you will see a toolbar in your browser. It is a very fast and useful tool.
7. SEO Site Checkup
This tool allows you to instantly check if there are any errors on your website and SEO issues. This tool also provides a score of up to 100. The greater the score, the better your website. This tool also conducts structured data test, 404 pages test, and canonical tag test. This tool also gives information on how you can fix the analyzed issues of SEO. Issues such as speed, security, and mobile usability, etc.
Hopefully, you will find some of these free SEO tools as useful as we do. Always bear in mind to take measures to protect your website from negative SEO as well. It can harm your reputation and eventually influence your rankings.