Amazon Search Optimization is becoming more and more important
First of all, people who are interested in buying products seem to be bypassing Google and heading straight to Amazon in order to find the products they are interested in. People have been using Amazon to search for products ever since Amazon came into existence. However, they now do it a lot more often. One study has concluded that a surprisingly large percentage of consumers in the USA, Germany, France, and the UK primarily search for products on Amazon – 72 percent. And there is a good reason for that. Not only can the shoppers buy the product that they like right away, but they can also use Amazon for anything that they might have needed Google. We are talking about things like suggestions for similar products and user reviews.
Maybe the author of this picture bought this boat on Amazon in order to pilot it across the Amazon.
Voice search is rising
Another new SEO trend concerns the rise of voice search. The number of users who search the internet by using voice search is increasing every day. So much, in fact, that specialists are expecting that by 2020 half of all searches will be made by using one’s voice. Not only that, but voice assistants of all kinds are becoming increasingly popular. 35,6 million Americans have reported that they use voice-controlled accessories at least once a month. Smart speakers are extremely in demand, as one in six Americans now owns such a device.
The fact that more and more people are using voice control influences SEO trends.
Mobile-first indexing
Based on the way Google has been acting so far, we can determine that there is one thing that is very important to this IT giant – sites should be easy to use and as comfortable as possible so that the user can quickly browse the specific site and then move on to another one. This ’’need for speed’’ was especially evident in Google’s Speed Updates. These updates are their way of reducing the position that slow mobile sites had in Google rankings (while we are at it, everyone should conduct an SEO audit, and not only because of Google rankings). One can conclude that Google sees the slow-loading pages as one of the bigger problems when it comes to mobile searching. It seems that Google wants to use its popularity to make the site owners improve in terms of loading times. When it comes to SEO trends, this one is especially interesting because, back in March last year, Google introduced what is called mobile-first indexing. This is not surprising, as almost 60 percent of all internet traffic happens on mobile devices. Unfortunately, it is not easy to predict what mobile-first indexing entails when it comes to SEO. What we do know, however, is that you should definitely keep an eye on the speed of your website.Blockchains round up the list of most interesting SEO trends in 2019
Finally, there is the blockchain technology. In simplest terms, blockchain is an expanding list of blocks (records) that are connected by using cryptography. Blockchains were invented in 2008 because there was a need for a sort of a public ledger that would be used to track the transactions made with bitcoins (a form of cryptocurrency).
Blockchains used to be associated primarily with bitcoins, but now they are also influencing SEO.
Other trends
These four SEO trends will have the greatest influence on SEO in 2019. However, here are some more trends, some old, some new, that are also relevant:- Experts predict that understanding your audience will be more important than ever in 2019. You will need to know exactly what kind of an answer someone is expecting after posting a query. Are they expecting to see a text, a video or maybe images?
- AI is becoming more important for Google, and with it, so are the structured data. In the future, Google will want to move to an AI-first world, but in order for that to become reality, AI should be able to quickly process data.
- It seems that Google is rewarding the sites that have more quality content. Duplicate texts are strongly forbidden, so using Copyscape.com to check this type of content is a must. Quality was always important, but now Google is pushing website owners to do even better.
- Do not forget that negative SEO is still highly unethical. Try to win over your competitors by being better than them, not by unethically sabotaging them.
- On-page optimization was important and it will keep being so. You should always keep updating on-page SEO as the rules of SEO keep evolving.
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