Recently, one of the major issues regarding SEO has been that if topics or keywords are more important. This discussion is due to the fact that Google is learning to understand natural language. Google is so good at it that it can now identify similar terms for search queries, which makes it less important to worry about small changes in how you pronounce your content when targeting a specific key phrase. Some people argue that it is more important to think about the concepts that Google interprets, regardless of the words used. While this may be somewhat true, keyword research is still a very important SEO concept.
Using the correct keywords
You will need to determine the correct keywords to use. Besides using special tools, there are other ways to find valuable keywords for your SEO strategy. There are many places where you can meet related businesses, websites, profiles, and even pages. For example, if you are looking for Redbox at Google, you will be offered Blockbuster, Netflix, Gamefly, Walmart, and others. If you like a particular car company on Facebook, you will be shown “related pages” for all other major car companies. If you search LinkedIn for a large tech company such as Windows, you will see that people also watched Google, Apple, Facebook, and others.
Although not all elements that are considered related, in fact, are, most of them are. They can be a great way to get inspiration for keyword research right from your competitors. Check out their website and see what keywords they use. Look at the title, descriptions, their biographies, and parts of the content. There is a high probability that you will find one or two terms that you can use for your business.
Listen to your visitors
When you have a business, the people you want to discover on your site are your potential customers, right? For this reason, you need to listen to keywords that customers use when they talk about your business. Or even about your competition. You will see these keywords in things like a contact form or when they send you an email. Pay special attention to phrases like “I’m looking for ___”, “Can you help me with my ____”.
Keyword intent is also something to consider. For the most part, keywords fall into one of two categories: non-commercial and commercial intent. Non-commercial keywords are those that people use when searching for information only. The key words of commercial intent are those that people seek when their own intent is to purchase a product or service. Does this mean that you should only use one or the other? Never. Even non-profit targeted keywords can lead to potential buyers. The key to this is using a keyword with commercial intentions on your homepage, about page and products for optimization.
How can you find the right keyword research?
The easiest way to compare online marketing with keywords is to get a free website analysis. It should be noted that this will go beyond your own site. You will need to include:
- Key pages contained on your site. This could be your home page, product page, a page about you, contact page and the like.
- Top content on your site. You can use Google Analytics to find out which of your blog posts were the most popular in a year.
- Top content on your other media sites, such as SlideShare and YouTube
- All your social media profiles such as Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, etc.
What should you do next?
You will take the URLs of these pages and put them in a spreadsheet or Word document. For each of these, you must document:
- SEO title and meta description on each page for key pages and top content
- The name and description of the best multimedia for content on social networks
- Text that is used in a company or in a personal description for social profiles or biographies of authors in such things as Twitter, Facebook, etc. Everywhere, where there is a short description of you.
After that, you will need to match the key pages with keyword research for commercial purposes. Match top blog content with top keywords for non-commercial intent. Match the main media on other websites with keywords accordingly with the commercial intent for presentations and videos about services or products. And then do the same with top-not-for-profit multimedia keywords, which is just informational content. You will also need to match your social media profiles and author biographies with keywords with commercial intentions.
Finally, you will need to implement all of these keywords. All the keywords that you have identified as the most important will need to be placed in the names of SEO, biographies of social networks, etc. It should be noted that when it comes to the biographies of authors, the keyword should not be present in the anchor text, but the keyword should be close to the link to your site.
Keywords are important not only for the SEO site, but also for third-party content and social profiles. This is done so that people using the Internet can discover your site in various ways. And not just by searching for keywords contained on your site.
Summarizing, we can say that keyword density is no longer as popular as before. Keywords can be scored in every corner of the website and this will increase the ranking. Google realized the tricks and came up with a way to complicate their algorithm. Now it is important to focus on creating content that is unique, high-quality and relevant, while using targeted keywords when appropriate. Content must be optimized for users, not just keyword research. Otherwise, the content will feel forced and insincere.